The last four months have seen some serious changes and the future definitely looks brighter for the new look Orthopaedic and Trauma Times (OTT), The Official Castaways UK Journal.
An ever increasing readership and the demand for a relevant medical journal for all the multidisciplinary staff involved in the provision of care in Orthopaedics, Trauma and Casting has meant OTT was ready for a top to toe makeover.
When the invitation came to Ten Men Design to help, the quarterly 40 page Journal had been running for 12 months, slowly building a loyal base of readers, so the transition to the new style and branding needed to be instant, professional and dove tail nicely with no disruption to the regular circulation.
Upon examination, it became apparent that the publication had it’s priorities all wrong with advertising taking the lead and articles slotted in where ever possible. As with any document of learning, it was obvious from the start the focus had to be on the written word – easy to follow, informative and yet aesthetic. A clear, concise layout was needed with classic font use working effortlessly with vibrant colours and illustrated medical imagery.
Now the readership, subscriptions and advertising revenue have all increased due to the new strong objectives for the content, specific targeted advert placing – mutually successful for all parties. This new structure has meant OTT and Ten Men Design have a firm foundation to build on quarterly and can fine tune the style in future publications.
Anne Petty MBE, Chair for Castaways UK Steering Group said: “Everyone at Castaways UK are delighted with our makeover. Our new layout means clearer Articles and Guidelines to help the reader keep up-to-date. We are especially excited about the Step-By-Step Casting Pullout Section; each issue focussing a different part of the body.
With the Journal we needed it to reflect the interests of all the members of Castaways UK as they are from all disciplines and we are really pleased that this issue, once again, it covers a wide spectrum of issues all pertinent to our Readers and it looks really great too! We have been overwhelmed by the feedback and support we have received. It seems a Journal like OTT has been well overdue!”
The first in the new series, Issue Five landed on doorsteps during April 2009 and it’s reception stimulated an excellent reception with a surge in new & renewal subscriptions. At the time of writing this, Issue Six is currently on press and scheduled for early July 09 distribution with plans for Issue Seven to appear in the Autumn 09.
For more information about OTT or the great work Castaways UK do please visit:
www.orthopaedicandtraumatimes.co.uk
