The Year of Madness…

In 2011 / 2012 Eddie Whittle and John McDonough embark on The Year of Madness and aim to raise £8,000 for fantastic charities with the a little help from their friends by completing 12 Crazy Challenges in just over 12 months.   [See full list below]

They aim to raise £2000 for each of the following Charities:

Cardiac Risk in the Young

http://www.c-r-y.org.uk/

Sponsor here: http://www.justgiving.com/madness4cry

Action Medical Research

http://www.action.org.uk/

Sponsor here: http://www.action.org.uk/sponsor/yearofmadness

Macmillan Cancer Support

www.macmillan.org.uk

Sponsor here: http://www.justgiving.com/madness4macmillan/

British Heart Foundation

http://www.bhf.org.uk/

Sponsor here: http://www.justgiving.com/madness4bhf

Whilst Eddie and John are happily doing all 12 events, they’ve decided to share the pain by inviting friends, fools and volunteers to join them on their quest on one or all of the events to help raise at least £2000 for each of their chosen charity listed above, £8000 in total.

Please use the links above to sponsor the teams or visit the website : http://www.madness4charity.co.uk/page2.htm or show your support by joining one of the teams for the following challenges.

The Year of Madness Challenges include:

One  \\  Race the Sun  -  4th September 2011 http://www.actionforcharity.co.uk/eventdetailsnew.asp/urlsearch/Race-the-Sun

Two  \\  Yorkshire 3 Peaks Hike - Mid September 2011

Three  \\  Coast to Coast Cycle  -  October 2011

Four  \\  The Fred Whitton Cycle Challenge  -  May 2012 http://www.fredwhittonchallenge.org.uk/

Five  \\   Manchester 10k Run  -  May 2012

Six   \\   Tower to Tower Cycle (Blackpool to Paris)  -  June 2012

Seven  \\ Great North Swim –  June 2012

Eight  \\  Lakeland 50 Hike / Run  -  July 2012 http://www.lakeland100.com/the-lakeland-50

Nine  \\  The Pendle Predator - August 2012  Keeping it local with 175k on the bike! http://www.pendlepredator.co.uk/

Ten  \\  Trail Magazine Lake District Hike – August 2012 (80 mile hike, over every Lakeland valley, taking in 13 Lakes over 5 / 6 days)

Eleven and…Twelve  \\  Lands End to John O’Groats Cycle stopping off to run the Great North Run  -  Sept / Oct 2012

For more information about any of these challenges and tickets for the:

Year of Madness Charity Fundraiser Dinner Dance on Friday 22nd July 2011, At Mytton Fold, Langho, Blackburn. BB6 8AB

Please contact Eddie or John: yearofmadness@hotmail.co.uk

So what have I let myself in for …

Now whether it’s my mid-life crisis or some strange desire for pain and sleep deprivation, but I’ve “volunteered” to join the team for Challenge 8 of their “monu-mental” year of challenges.

Well, looking at the list of events, walking 50 miles through beautiful Lakeland Fells in less than 24 hours, yes you heard me correctly, is the least I could do.  This is my small contribution to help these two crazy fools raise money, awareness and achieve their Charity targets for the next 12 months.

Please support Eddie, John, myself and all team players during this Year of Madness… http://www.madness4charity.co.uk/page5.htm

The Lakeland 50

http://www.lakeland100.com/the-lakeland-50

The Lakeland 50 is one the greatest ultra running and walking challenges in Europe, perhaps the world. It is run over the second half of the Lakeland 100 Ultra Tour of the Lake District, completing the final 50 miles of the 100 course. As it’s only half of the Lakeland 100 course it’s the easy option.. right? That’s the first and worst error anyone could possibly make.

It’s a fact that 60-70% of the 100 mile competitors don’t finish the course, 80-90% of those drop out prior to or ‘at’ half way. Many great ultra runners have started the 100 course and found it just too difficult, too demanding, half of the course was ‘enough’.  The Lakeland 50 is ‘half of the course’, it’s almost double the distance of a marathon, it’s on rough terrain and there’s approximately 3100m of ascent to deal with. The Lakeland 50 is a huge challenge, it requires commitment, drive and the ability to ‘just keep going’ when most folk would ‘just rather not’.

The route starts from the Northern end of Ullswater within the grand Dalemain Estate before following the Eastern shore line as far as Howtown. A quick climb and descent followed by a trek along the banks of Haweswater sees you at Mardale Head. The route from here visits Long Sleddale, Kentmere, Ambleside, Langdale and Tilberthwaite before the final climb and descent to the finish at Coniston. It is a truly amazing route and we will visit places usually ignored by the masses…probably for good reason!

The time limit for the Lakeland 50 event is 24 hours which makes it achievable by both runners and walkers.  Each year they have a huge range of people complete the event for a huge range of personal reasons.   At the front end are elite mountain runners who race ‘neck and neck’ to complete the course in 8 hours or less….at the opposite end we have the walkers (Yes that’s Eddie, John & Myself) who will push ourselves through the night to complete comfortably within the event time limit, the key to success is to ‘keep moving towards Coniston’.

To complete the event we must be well prepared (!!)  and be able to navigate successfully (…is there an App for that? ).  Experience of fell walking or running is a necessity for all competitors and the challenge should not be underestimated. In 2010 a total of 350 competitors took up the challenge and the organising team watched in amazement as a mixture of runners and hill walkers battled personal challenges to complete the event within the given time limit. There is nothing ‘easy’ about the Lakeland 50 no matter how well we prepare, but ‘easy’ and ‘achievement’ are rarely part of the same sentence.

The harder it is, the greater the difficulties, the better that medal will feel.

http://www.creativecalderdale.co.uk/home/power-of-ten-at-wright-angle-marketing?flag=1

Wright Angle Marketing Team with the 'T' from Creative Calderdale

Wright Angle Marketing (WAM) has finally revealed its secret weapon in the form of latest recruit, Tim Ingram. Tim joins as Head of Creative and brings over 20 years’ graphic design and print experience to the ever-growing WAM team.  His appointment follows a further three recent additions to the team.

For the past eleven years, I’ve successfully produced print literature and large format exhibition graphics for a nationwide client-base. I’ve loved working freelance but feel the time is right to join a vibrant creative team again and jumped at the opportunity to work with WAM.  I’ve always strived to produce outstanding work and I’m sure WAM provides the perfect creative environment for me to flourish. The best results are achieved when you bounce ideas off other creative people and this team is great at doing that.

I’ve been designing since I was 15 and worked in the high-pressure design and print industry for 20 years, so I feel very lucky to be doing a job I love and my enthusiasm for fresh ideas and designs are as strong as ever.  It’s a very exciting time for Wright Angle Marketing and I’m delighted to be joining the team.

2011 is a big year for WAM.  They are celebrating their tenth year in business and now have four new faces in the team who all have the same drive and passion to push WAM to the next level.  With creative juices flowing, anything is possible and there’s a real buzz in the office.

WAM is already a name that springs to mind when it comes to creative and innovative marketing.  Judith Wright the managing director of WAM said “We have a great team here and we are capable of putting together any campaign a client could want. We have been talking to Tim for some time now and I’m delighted he’s on board.  He is a very talented designer and his skills will take us to new heights.”

For more details contact:

Design Brief:  The Imaginarium Logo & Associated Event Graphics

The countdown has begun to a very unique Event.   The Imaginarium is a purpose-built “experience” that is unique every time you enter.  It is a brand new concept in both Large-Scale Event Management and Fundraising.  Revolutionising the traditional evening charitable fundraiser, The Imaginarium will turn all your expectations upside down.

The Imaginarium has a very special theme that will delight the guests who dare to travel through it. The theme is encapsulated by our 2011 strapline “Believe Again”.   Guaranteed to delight at every turn, everything about The Imaginarium is an unforgettable experience you won’t want to miss.

The Imaginarium is a massive event, which wouldn’t be possible without the support of local businesses.   If you would like to position your Business alongside Innovation, Creativity & Success, please get in touch.   There are lots of opportunities from Souvenir Brochure Advertising to various levels of Sponsorship to take advantage of.

The Imaginarium 2011 opens at 7pm on 17th September 2011 at a secret venue near YOU!

Calderdale Will Never Be The Same Again… http://www.theimaginarium.org.uk/

Their ENORMOUS Prop Warehouse & Showroom is fit to burst with all sorts of Weird and Wonderful Props suitable for both Event Prop Hire and Party Prop Hire.

They have Props for Hire for every possible Party Theme and are making new items every day!

Whether you want Backdrops, Entrance Ways, Props, Games, Table Centres, you can bet they have it and if they don’t, you can bet they can make it!

Visit them online http://www.partyprophire.co.uk/default.asp

Or call for more info: 0845 64 36 123 Email: info@partyprophire.co.uk

She regularly writes for The Daily Telegraph, The Guardian and Waitrose Magazine and has presented BBC Gardeners’ World. Her gardening and cookery books have won her a number of awards including Best Specialist Gardening book for The Cutting Garden and Cookery Book of the Year for Sarah Raven’s Garden Cookbook. Her latest book Cooking for Family and Friends is out now.

About the Range: Everything they sell is tried, tested and loved by Sarah so you know you’ll only ever get the best quality items for your kitchen and garden.  All their seeds, bulbs and plants have to not only look or taste fantastic but they must also be productive.  Sarah trials her veg and flowers at her Perch Hill Farm and only those items that have stood the test of time will make it into our range, so you’ll be able to enjoy them for years to come.

For more information visit: www.sarahraven.com

Words © Sarah Raven 2010

Pictures © Jonathan Buckley www.jonathanbuckley.com

Be the first to hear about all their special offers: www.facebook.com/pages/Sarah-Ravens-Kitchen-Garden/133090846700946

BRIEF: Sarah Raven Kitchen & Garden – Christmas 2010 Catalogue (40pp)

Christmas this year,  Sarah has tried to find all the things you will really need and want to make Christmas fun and happy — twinkly, delicious, warm, friendly and beautiful.

With forty festive pages full of ideas & tips for Christmas decorating the house, presents for gardeners, lovely things to give, great new products for eating & drinking, presents for wildlife lovers and Sarah Raven Courses and you can even ‘Make Your Own Gingerbread House.

Visit the store…   http://www.sarahraven.com/shop/christmas.html

About Sarah Raven, writer, cook, broadcaster and teacher, is the expert on all things to grow, cut and eat from your garden.

She regularly writes for The Daily Telegraph, The Guardian and Waitrose Magazine and has presented BBC Gardeners’ World. Her gardening and cookery books have won her a number of awards including Best Specialist Gardening book for The Cutting Garden and Cookery Book of the Year for Sarah Raven’s Garden Cookbook. Her latest book Cooking for Family and Friends is out now.

About the Range: Everything they sell is tried, tested and loved by Sarah so you know you’ll only ever get the best quality items for your kitchen and garden.  All their seeds, bulbs and plants have to not only look or taste fantastic but they must also be productive.  Sarah trials her veg and flowers at her Perch Hill Farm and only those items that have stood the test of time will make it into our range, so you’ll be able to enjoy them for years to come.

For more information visit: www.sarahraven.com

Words © Sarah Raven 2010

Pictures © Jonathan Buckley www.jonathanbuckley.com

Be the first to hear about all their special offers: www.facebook.com/pages/Sarah-Ravens-Kitchen-Garden/133090846700946

Click to view portfolio

print literature | exhibitions | events | packaging | photography

Contemporary Style for Everyday Living

Last month Frigidaire invited Ten Men Design to give this seasons graphics a ‘Contemporary Style’ for their  existing white goods range.

With an inspired new slogan ‘Frigidaire – Contemporary Style for Everyday Living’ to drive the campaign along, and a cool new look to emphasize the distinctive clean lines of the FD appliances, which are perfect for our hectic everyday lives – the result was a resounding success.

Frigidaire is one of the leading refrigerator brands in the UK, and well known worldwide as an innovative style leader with an enviable reputation for providing premium quality white goods at affordable prices.

Best known for its distinctive American-style Fridge Freezers, specially designed to suit the UK kitchen, Frigidaire also offers traditional and below-the-counter refrigerators and freezers, as well as an extensive range of white goods, including chest freezers, fridge freezers, slot-in cookers, and wine and bottle coolers.

For more information contact:  Frigidaire Consolidated Ltd     http://www.frigidaire.co.uk/

Tel: 0843 224 1270  //  Email: sales@frigidiare.co.uk

Ten Men Design has enjoyed an excellent working relationship for over 15 years with HI GROUP PLC and the group of companies: Frigidaire,  Fridgemaster,  HI Distribution, Independent Services and Crown Corporation Plc and relishes the challenge to keep their design solutions fresh and innovative.

Following on from the successful Frigidaire Small Domestic Appliance Packaging designed in 2004,  Ten Men Design created a new classic look in early 2009 for the ‘Frigidaire Plus’ SDA Packaging which took the Range to a whole new level.

Click to view portfolio

print literature | exhibitions | events | packaging | photography

]]> http://www.tenmendesign.com/2010/10/frigidaire-contemporary-style-for-everyday-living%e2%80%a6/feed/ 0 http://www.tenmendesign.com/2010/10/mobex-experiential-marketing/ http://www.tenmendesign.com/2010/10/mobex-experiential-marketing/#comments Mon, 04 Oct 2010 22:27:43 +0000 Tim Ingram http://www.tenmendesign.com/?p=928

Mobex Experiential Marketing

During Spring 2010, Mobex Exhibition & Roadshow Specialists invited Ten Men Design onboard to create a new versatile brand logo and trailer graphics for their forth coming “Experiential Marketing” Exhibition Campaign.

With the current economic downturn, many marketeers have turned from big, glossy advertising campaigns to “Experiential Marketing”: letting your potential customers actually see, touch, feel, taste & experience the product or service on offer.  To do this effectively means getting up close and personal and out to the public where they feel natural and relaxed whilst doing their everyday activities, the high street, at the supermarket, in a park or having a walk along the seafront.

Depending on the product or service, a variety of solutions can be made, Mobex provides trailers to promote companies and public sector organisations, large and small.   Polling Booths, Health Checks, Cooking Demonstrations, Mobile Phone Offers, Planning Consultancy, Waste Recycling, Gaming Software, Internet Services, Environmental Services, Recruitment: the list is endless…

With the new Video and Recording trailers the client can show their products on the impressive 96″ screen and record the Audience’s Reaction on the Video Booth enclosed.  In the extreme:- you can show your potential recruit what it’s like to fly a helicopter!

Mobex not only provides the trailer, but can take the burden off your organisation.  From Concept and Design, to Manufacture, ‘Stunning Graphic Realisation’ and Production, Merchandising Solutions, Organising Locations, Health and Safety, Logistics, Staffing, Training and even Print/Video Production, Mobex can do it all.

During Events they Deliver, Set-Up, Man, Prepare Statistical Analysis of the Visitors and Onlookers, Maintain, Replenish, Clean, Pack Up and Secure the Unit at the end of the day.  Mobex does all the hard work, leaving you to concentrate on your customers.

If you feel inspired and want more information on bespoke Trailer graphics contact tenmen@btconnect.com

or for Exhibitions & Roadshow Solutions visit www.mobex.co.uk

TRY IT & TELL LOGO

Mobex Experiential Marketing

Other recent Mobex trailer graphics designed by Ten Men Design can also be seen for St Dunstans’, NHS South Cental, Tyndale Vets, just click on the link below.

Mobex Promotional Trailer – Excite Exhibition 2009 Earls Court London

Click to view portfolio

print literature | exhibitions | events | packaging | photography

Health Informatics Benchmarking Club (HiBC)

Following proposals by a wide range of key influencers, the NHS Connecting for Health Capacity and Capability programme (now Department of Health Informatics Directorate) undertook to develop and pilot a Health Informatics Service Benchmarking and Accreditation Scheme. This is to help Health Informatics providers quality assure and develop services that they know are fit for purpose, both now and in the future.

The aim of this work is to provide a national framework for the benchmarking and accreditation of  NHS Health Informatics providers. It includes developing a set of indicators of quality and metrics that will be relevant to managed or shared services, single site services and any other types of service.

This project forms the basis of a longer-term approach to HIS benchmarking and accreditation and will include identifying tools and resources to support the development of fit-for-purpose services. It will also seek agreement on whether a benchmarking and/or accreditation scheme best meets service and customer needs.